With the rise of social media, newsletters may seem like a thing of the past, but the truth is, email marketing is more popular than ever.
In 2022, 40 percent of B2B marketers said email newsletters are most critical to their content marketing success. On top of that, 77% of marketers have seen an increase in email engagement over the last 12 months.
– Hubspot
In this article, you’ll learn…
- Why email marketing is vital to a well-rounded digital marketing strategy
- How to start an email campaign in eight steps
- Tools for maintaining consistency and engaging your audience
Why You Need a Newsletter
While social media is a great space to build an audience and garner brand attention outside of your initial demographic, the benefits of a newsletter and an email marketing campaign are to improve customer loyalty.
Customer Loyalty
There are hundreds, if not thousands, of companies that sell a similar (or even the same) product or service across numerous industries. Making your company stand out among the competition nowadays is no easy feat. So how do you know who is interested in your brand?
Simple, a newsletter.
A primary benefit of having a newsletter is fostering brand loyalty. People like feeling special, and providing exclusive company insights and deals to newsletter subscribers gives customers, both consistent and potential, a reason to be loyal to your company.
Improved Understanding of Your Audience
Not only will you gain the benefit of customer loyalty, but as your newsletter expands, you’ll be better able to serve your clientele. After sending out a handful of newsletters or promotional campaigns, trends will start to appear. These trends can help you identify why customers engage with your content or, on the other hand, what keeps them from engaging
Segmentation can help you send emails to specific groups within your subscriber list, allowing you to test out marketing theories. As you get to know your audience and their needs, you can also use the information you find to ideate new products and services you know will be successful because you know your consumer base.
Strengthen Brand Image
This may sound like a given, but your newsletter is the ideal place to be bold about your brand. You should always stay true to your brand across all marketing channels, but the benefit of having a newsletter is that you can emphasize company values and foster your ideal community.
Increase Sales & Traffic
Last, but certainly not least: having an email marketing campaign to promote new products or services, or to offer an exclusive sale (as mentioned before), opens a whole new floodgate of consumer engagement.
Whether it be through website traffic or an influx of purchases, email marketing gives you a platform to promote what you want, when you want… AND you’ll have a higher chance of success compared to social media campaigns since you’re advertising to a concentrated audience.
Educational Content:
Businesses can use newsletters to teach subscribers useful things, like how-to guides, step-by-step tutorials, real-life stories, and helpful documents. By sharing practical knowledge and tips that people can actually use, businesses become trusted experts.
Promote Products and Services:
Newsletters aren’t just for showing how smart a business is; they’re also great for telling people about the cool stuff they have to offer. Here’s how newsletters help businesses do that:
Direct Promotion: Newsletters let businesses talk directly to people who have signed up to hear from them. This means they can send out information about new products, show off special features, or go into detail about the advantages of their offerings. When businesses send this information right to someone’s email, they make sure it gets seen without being lost among other advertisements. This way, they can catch the eye of potential buyers and tell them more about what they offer without any interruptions.
Exclusive Offers and Discounts: Newsletters are a great way to send out special deals, like coupons or early-bird sales, to the people who sign up. These deals are only for newsletter readers, which makes them feel special and valued. This strategy not only boosts sales quickly but also builds a stronger bond with customers. They see these exclusive offers as a reward for their loyalty and are more likely to keep coming back.
Now that you know the benefits of having a newsletter and email marketing campaign, what are you waiting for? Start building your campaigns now with an effective strategy.
