Digital Marketing Resources for Business Owners

Expert advice we live by.

Whether you are a small business owner just starting your entrepreneurial journey or an experienced manager overseeing multiple enterprises, we recognize that the realm of digital marketing offers both excitement and challenges. Our mission is to empower you with a comprehensive collection of digital marketing resources tailored to your unique needs and goals.

Digital marketing encompasses all marketing efforts that employ electronic devices or the internet. Businesses utilize digital channels like search engines, social media, email, and websites to connect with current and potential customers. It’s a dynamic and ever-evolving landscape.

We take great pride in curating an extensive selection of materials covering a wide range of topics. We’re committed to helping you stay ahead in the world of online marketing. Our resources span from the fundamental basics to advanced strategies. You’ll find educational blogs, in-depth guides, and inspiring interviews with successful entrepreneurs from diverse industries.

In today’s digital age, staying competitive and relevant demands a strong online presence and a sound understanding of digital marketing. We’re here to support your journey, whether you’re just beginning or looking to enhance your current strategies. Explore our resources and equip yourself for success in this thrilling yet challenging digital marketing world.

 

SEO

person holding phoneFeaturedSEO
September 20, 2022

SEO Tips for Beginners and Small Businesses

It can also be difficult to understand how to rank on search engines, which is why we are breaking down some essential SEO tips for small businesses and providing actionable…
person using laptopSEO
September 13, 2022

Maximize Your SEO with High Domain Authority Backlinks

Backlinks are the transit lines of the internet. High-domain authority backlinks connect one site page to another, whether on the same platform or a completely separate webpage. One-click and users…
SEO search on phoneSEO
September 25, 2021

Maximizing The Benefits of SEO & Local SEO For Small Businesses

You may have heard about SEO before… and you know it has something to do with ‘keywords’, maybe…  But what is it exactly? And why does it matter to you,…

Email Marketing

Person typing on a laptopFeatured
August 15, 2023

What’s Included in an Effective Email Marketing Package?

Businesses are constantly seeking effective ways to connect with their audience and propel their growth. Among the variety of marketing strategies, an email marketing package has become a standout approach,…
Person typing on a laptop.Featured
March 1, 2023

The Benefits of a Newsletter

With the rise of social media, newsletters may seem like a thing of the past, but the truth is, email marketing is more popular than ever. In 2022, 40 percent…
mail signFeatured
January 29, 2023

Newsletters: Dos and Don’ts

Newsletters aren't just for news, they are the building blocks of community in small businesses. There are currently 4 BILLION email users, and the number is projected to increase over…
sending emails on smart phone
August 3, 2021

Types of Email Marketing Campaigns to Send

Email marketing is about sending the right message... but, what is the right type of message?

Website Review

woman typing on laptopFeaturedWebsite Review
September 13, 2023

Effective Call to Actions That Work

In the digital marketing space, one of the key elements that boost user engagement and conversion is a well-crafted call to action (CTA). What Exactly Is a CTA? Let's start…
setting up GA4 for beginnersFeaturedWebsite Review
May 31, 2023

How to Set Up Google Analytics 4

Google Analytics is a powerful tool for tracking and analyzing website performance. It provides detailed insights into website traffic, user behavior, and more. With the release of Google Analytics 4,…
how to improve user experience and website designWebsite Review
February 10, 2023

How to Improve Website Design & User Experience

Your website’s design can make or break the success of your online business. A well-designed website will attract more visitors, generate more leads, and increase conversions. On the other hand,…
person reading book outsideFeaturedWebsite Review
January 5, 2023

4 Ways to Achieve Your Digital Marketing Goals

If you have been looking for a comprehensive article on everything you need to know to achieve your digital marketing goals, look no further. What is Digital Marketing? Digital marketing…

Technology

A Woman with Number Code on Her Face while Looking AfarDigital MarketingTechnology
October 24, 2023

The Role of AI in Digital Marketing

Did you know digital marketing has evolved significantly in recent years, and now AI is taking the lead in this transformation? What is AI? Artificial Intelligence (AI) involves creating computer…
Julia Lumpkin seo new york city consultantTechnology
February 25, 2021

Resources for Small Business Owners

"I like optimizing my time, just as much as my website." - Julia Lumpkin
Shannon J Gregg FairmontTechnology
February 23, 2021

Salesforce Partner – Cloud Adoption Solutions

"As entrepreneurs, we're never satisfied but that's a feature, not a flaw." - Shannon J. Gregg

Expert Advice

Headshot of a womanExpert AdviceFeatured
April 24, 2023

Online System Management with Tonisha Stalnaker

I always tell clients: think about what your average hourly rate is. Then think about the amount of time that you're now spending, building some of your own systems. That…
Woman in fitness wear holding a sweat towel.Expert AdviceHealth and Fitness
March 6, 2023

Health and Fitness Coach – Prioritizing Health as an Entrepreneur

"To anybody who’s trying to build a business: if you have an idea or you have something that you’re passionate about and you wanna do it, ask for help. Find…
Olamide Michelle Imokedu leaning against brick wall smilingExpert AdviceFeatured
January 13, 2023

Building a Scalable Business with Olamide Michelle

I always try to essentially test everything out in business. Just so I'm not someone who's just like talking the talk and telling everybody else what to do, but to…
Shanté smiling and leaning on a chairExpert AdviceFeatured
October 31, 2022

How to Increase Your Productivity with Shanté Brown

As the founder of Untangling Time, Shanté Brown is a virtual assistant for entrepreneurs, utilizing her expertise and experience in problem-solving to support big and small business owners in building…

FREE additional resources delivered directly to your inbox.