Looking for free data analytics tools? You can review your organic traffic in Google Analytics for free! Whether you’re a small business owner or a digital marketer, leveraging Google Analytics can help you make data-driven decisions and optimize your online presence. So, make the most of the free data analytics tools and tap into organic traffic analysis.
Google Analytics is the must-have application for any business owner looking to understand and have better control over their website traffic.
In this post you’ll…
- Learn the benefits of using Google Analytics
- Understand how the recent update affects users old and new
- Have actionable steps to start
Why Should I Use It?
Not only does the software provide insights on visitor retention, it tracks everything that influences it. From trends to patterned sources, GA highlights areas of success and makes suggestions to boost visitor engagement.
Did we also mention it’s a free data analytics tool? As a small business ourselves, we understand the hesitation to add another application on your plate. But there is no harm in connecting your website to Google Analytics. You will quickly find it is a goldmine of information!
Automatic Data
After you’ve set up your account, Google Analytics is an automatic collection of data. You don’t need to do anything, just review the numbers it provides.
Measuring ROI
One of the prominent features of GA is its focus on Return on Investment (ROI). ROI is a performance measure used to evaluate the efficiency and probability of sales. The ratio helps you understand how much profit or loss your investment is making; valuable knowledge for any business owner.
SEO Performance
If you are a small business owner, every sale matters. What influences your sales is not only the likelihood of your customers visiting your website (marketing), but the likelihood of them finding your website.
Google Analytics allows you to track your website’s organic traffic to see how discoverable your website is through search results and if you might need to incorporate more Search Engine Optimization (SEO).
Identify Industry Trends and Patterns
Optimize traffic by understanding where your visitors are coming from. Is it a promotion of social media? Which social media platform? Is it from a backlink? An external advertisement?
Knowing where your customers are coming from and why is crucial to magnifying your business.
Google Analytics Update
Google recently announced it will be discontinuing the use of Universal Analytics in favor of Google Analytics 4 starting July 1, 2023.
What does this mean?
While Universal Analytics is session-based, GA4 is event-based which means it can track the minor contributors of business analytics like button clicks and video plays. It also focuses on traffic from a variety of sources (think apps and mobile traction), rather than just desktop along with many other advancements.
You need to start tracking your data immediately under the GA4 Id to start collecting historical data or risk losing important data from 2022!
Need Support?
If you are looking to set up or switch to GA4, don’t wait until 2023. Google has expressed urgency in beginning the switch now for previous users or risk losing historical data and create an empty space in your analytics.
And for new users, the sooner you get started with Google Analytics, the sooner you will be able to understand your site and it’s traffic flow.
If you need support in the transition, book a Digital Refresh with our team!
