Digital Marketing Resources for Business Owners

Expert advice we live by.

Whether you are a small business owner just starting your entrepreneurial journey or an experienced manager overseeing multiple enterprises, we recognize that the realm of digital marketing offers both excitement and challenges. Our mission is to empower you with a comprehensive collection of digital marketing resources tailored to your unique needs and goals.

Digital marketing encompasses all marketing efforts that employ electronic devices or the internet. Businesses utilize digital channels like search engines, social media, email, and websites to connect with current and potential customers. It’s a dynamic and ever-evolving landscape.

We take great pride in curating an extensive selection of materials covering a wide range of topics. We’re committed to helping you stay ahead in the world of online marketing. Our resources span from the fundamental basics to advanced strategies. You’ll find educational blogs, in-depth guides, and inspiring interviews with successful entrepreneurs from diverse industries.

In today’s digital age, staying competitive and relevant demands a strong online presence and a sound understanding of digital marketing. We’re here to support your journey, whether you’re just beginning or looking to enhance your current strategies. Explore our resources and equip yourself for success in this thrilling yet challenging digital marketing world.

 

SEO

5 star review on googleSEOTechnology
August 29, 2024

Elevate Your Business Online with a Google Business Profile Manager

Imagine your business being the first thing customers see when they search online—that’s the power of the Google Business Profile Manager. This essential tool helps businesses, whether large or small,…
woman typing in laptopFeaturedSEO
August 2, 2024

5 Local SEO Strategies for 2024 Every Small Business Should Know

Did you know that 82% of individuals use their mobile devices to perform searches for nearby locations. Local SEO has become crucial for attracting nearby customers. In 2024, mastering local…
woman at a desk using her laptopSEO
July 26, 2024

Local SEO for Small Businesses: How Does It Work?

What if we told you that a few simple tweaks could bring a flood of new customers to your small business? It’s all possible with Local SEO, and here’s why…
keyboardSEO
July 26, 2024

How To Do Keyword Research for Local SEO: Why Invest in SEO?

Imagine transforming your website with a few strategic tweaks that could dramatically boost your local customer base. Dive into the world of local SEO and see how keyword research can…

Email Marketing

start a newsletterFeatured
May 13, 2024

How to Start a Newsletter in 8 Steps

How to Start a Newsletter Before we get into the eight key steps to start your own newsletter, it might be helpful to go back and read "The Benefits of…
Person typing on a laptopFeatured
August 15, 2023

What’s Included in an Effective Email Marketing Package?

Businesses are constantly seeking effective ways to connect with their audience and propel their growth. Among the variety of marketing strategies, an email marketing package has become a standout approach,…
Person typing on a laptop.Featured
March 1, 2023

The Benefits of a Newsletter

With the rise of social media, newsletters may seem like a thing of the past, but the truth is, email marketing is more popular than ever. In 2022, 40 percent…
mail signFeatured
January 29, 2023

Newsletters: Dos and Don’ts

Newsletters aren't just for news, they are the building blocks of community in small businesses. There are currently 4 BILLION email users, and the number is projected to increase over…

Website Review

woman typing on laptopFeaturedWebsite Review
September 13, 2023

Effective Call to Actions That Work

In the digital marketing space, one of the key elements that boost user engagement and conversion is a well-crafted call to action (CTA). What Exactly Is a CTA? Let's start…
setting up GA4 for beginnersFeaturedWebsite Review
May 31, 2023

How to Set Up Google Analytics 4

Google Analytics is a powerful tool for tracking and analyzing website performance. It provides detailed insights into website traffic, user behavior, and more. With the release of Google Analytics 4,…
how to improve user experience and website designWebsite Review
February 10, 2023

How to Improve Website Design & User Experience

Your website’s design can make or break the success of your online business. A well-designed website will attract more visitors, generate more leads, and increase conversions. On the other hand,…
person reading book outsideFeaturedWebsite Review
January 5, 2023

4 Ways to Achieve Your Digital Marketing Goals

If you have been looking for a comprehensive article on everything you need to know to achieve your digital marketing goals, look no further. What is Digital Marketing? Digital marketing…

Technology

5 star review on googleSEOTechnology
August 29, 2024

Elevate Your Business Online with a Google Business Profile Manager

Imagine your business being the first thing customers see when they search online—that’s the power of the Google Business Profile Manager. This essential tool helps businesses, whether large or small,…
person looking at analytics on laptopDigital MarketingFeaturedTechnology
July 2, 2024

7 Artificial Intelligence Solutions for Digital Marketing in 2024

Artificial Intelligence (AI) has changed digital marketing offering innovative solutions to enhance efficiency, personalize customer experiences, and drive better results. Building on insights from our previous blog, The Role of…
A Woman with Number Code on Her Face while Looking AfarDigital MarketingFeaturedTechnology
October 24, 2023

The Role of Using AI in Digital Marketing

Did you know digital marketing has evolved significantly in recent years, and now AI is taking the lead in this transformation? What is AI? Artificial Intelligence (AI) involves creating computer…
FeaturedTechnology
October 18, 2022

Digital Marketing Audit

Feeling stuck in your business' progress and not sure what to do? A Digital Refresh is calling your name. Whether you are looking to gather a better understanding of your…

Expert Advice

Headshot of a womanExpert AdviceFeatured
April 24, 2023

Online System Management with Tonisha Stalnaker

I always tell clients: think about what your average hourly rate is. Then think about the amount of time that you're now spending, building some of your own systems. That…
Woman in fitness wear holding a sweat towel.Expert AdviceHealth and Fitness
March 6, 2023

Health and Fitness Coach – Prioritizing Health as an Entrepreneur

"To anybody who’s trying to build a business: if you have an idea or you have something that you’re passionate about and you wanna do it, ask for help. Find…
Olamide Michelle Imokedu leaning against brick wall smilingExpert AdviceFeatured
January 13, 2023

Building a Scalable Business with Olamide Michelle

I always try to essentially test everything out in business. Just so I'm not someone who's just like talking the talk and telling everybody else what to do, but to…
Shanté smiling and leaning on a chairExpert AdviceFeatured
October 31, 2022

How to Increase Your Productivity with Shanté Brown

As the founder of Untangling Time, Shanté Brown is a virtual assistant for entrepreneurs, utilizing her expertise and experience in problem-solving to support big and small business owners in building…

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